Hi, I’m Richard Reeves – founder of Reroot Foods.

Reroot Foods’ story goes back to when I left home to study Environmental Science at a wild and wonderful place called Aberystwyth. I was vegetarian, I lived on a diet of hummus and, to the despair of my classmates, wore leg warmers knitted by my Nan 🙂

Fast forward a few years and I’m ever-more inspired to transform plants into delicious wholesome meals. I’ve worked in the food industry for many years and am certified in plant-based cookery by world-renowned chef educator Chad Sarno at the Rouxbe Culinary School.

Plants are awesome. They turn our kitchens into places of goodness and inspiration. Eating more plants helps us maintain or recover tip-top health. It contributes positively towards the environmental and population pressures facing our world. And it is also rather good for all creatures great and small.

Reroot’s mission is to develop and sell innovative plant-based food products that inspire people to eat more plants.

After many months of product development we have launched GOODMINZ® – mince, made from fresh vegetables. GOODMINZ is an inspiring new kitchen staple with delicious flavours, lovely textures and a rainbow of colours. It is easy to turn into family favourites or creative dishes any time of the day. We love it as veggie burgers and sausages, no-meat balls, in wraps and as pasta and pizza toppings.

We’d love you to join our community and keep up to date with GOODMINZ and our plant-based adventures. Sign up for our newsletter here and connect with us on social media using the links above.

Enjoy your visit to our website, and…eating more plants!