At Reroot Foods we develop and sell innovative plant-based food products that inspire people to eat more plants.

And, all over the world and the UK people are doing exactly that…lifelong meat eaters are becoming meat-reducers, the number of vegetarians and vegans is increasing and vegan buying behaviours are influencing more than half of UK adults. And, after years of 5 A Day campaigns, vegetables continue to take an increasingly important place on the nation’s plates.

If you would like to read the latest scoops on the plant-based foods market, we curate a fascinating newsfeed here.

Reroot Foods was founded by Richard Reeves. Richard is certified in plant-based cookery by world-renowned chef educator Chad Sarno (Rouxbe Culinary School). He was professionally-trained as a chef at Leith’s School of Food & Wine and holds an MBA in Innovation Management from Imperial College, London.

GOODMINZ® is mince made from fresh vegetables. It is an inspiring new kitchen staple with delicious flavours, lovely textures and a rainbow of colours. There are four fresh minces in the range, which are easy to turn into family favourites or creative dishes.

GOODMINZ is the UK’s only range of mince made from fresh vegetables. It is set to disrupt the ‘veggie’ and meat mince categories in 2018. Read more about GOODMINZ here.

GOODMINZ is manufactured in SALSA accredited facility and can be supplied fresh or frozen in 454g packs (1 pound of mince in old money!). If you are a retailer interested in stocking GOODMINZ please contact us here.

Please view our news room here.

For business and press enquiries please contact Richard Reeves using the link here and connect with him on LinkedIn here.